While
many see Christmas as a time for extended vacations,
gift giving and honoring
the birth of Christ, many see it as
a time for opportunity. For us, this is
not a time for
taking it easy, it's time to buckle down and hump. Get an
Inspiration
for new advertising ideas!
Christmas is fast approaching and soon to be
gone. You
should be finishing up on one holiday sales campaign and
already
be planing your next. One thing in this life you can
count on is that there
is always another Holiday right
around the bend. If I have learned anything
so far about
sales and marketing, it's that people love to spend money on
holidays.
That's why we invent them. Holidays are big
business. Every morning I turn
the radio on in the car to
hear that it's national toilet paper day or national
donut
day. Not too hard to guess how these came about.
For centuries
the "smart" businessperson has been taking
advantage of this marketing gold
mine. What about you? Maybe
you're thinking your product doesn't fit on the
holiday
sales rack. Well then, you can't be paying attention to
what's happening
all around you. Every year I see some of
the more popular and some of the strangest
products using
the holiday as a (successful) sales tool.
Just from scanning
the local paper, I'll name a few:
Gourmet Sandwich Shop: The True Meaning
Of The Holiday
Season? Let's Start with What It's Not!
Chinese Food:
Stay warm and cozy this Christmas Eve!
Have it delivered
Bus: Don't
Get Caught In The Airport In The Christmas
Rush, Sit Back and Relax!
Blood
Plasma: Everyone Could Use A Little Cash For The
Holidays!
Used Furniture:
Running a Little Short On Cash This
Year?
Massage Therapist: Holidays
Got You Tense?
The point is; you don't have to be in greeting cards or
toys
to have holiday sales. The product doesn't matter as much
as the salesmanship
behind it.
P.T. Barnum was quoted as saying, "there's a sucker born
every
minute". In this case I would rather like to think
that; "There's an angle
for every corner, a corner for every
market and a market for every holiday!
William
"Wild Bill" Montgomery President, GreatDesignz.com
www.GreatDesignz.com
www.MakingProfit.com |
